Monday, October 5, 2015
Logos in the 2014 Victoria's Secret Ad
The Victoria's Secret "A Body for Every Body" ad appeals to logos through the images displayed, and getting rid of the "right vs wrong" mentality. Displaying ten models, each wearing a different type of lingerie that Victoria's Secret sells will show the targeted audience that there is a lingerie set for each individual. The drawback of having this set up is that all of the models look the same, so when a woman is shopping for lingerie, she will want to see a model with her body type, which Victoria's Secret does not cater to. Although Victoria's Secret does not show different body types, but using the slogan "A Body for Every Body", they are trying to get rid of the "right vs wrong" mentality that comes with a woman's body. When women view this ad, they may be confused by the slogan paired with the image, they will still appreciate that Victoria's Secret is acknowledging there is not just one body type - the one shown in the ad. It is a little confusing that Victoria's Secret would pair this slogan with the image, but it has some appeal to logos associated with it.
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With this ad I think Victoria's secret aim was to convince women if they purchase the lingerie they will look and feel like the models. You could look at this as fallacious logos, it could fall under the perspective of a non sequitur.
ReplyDeleteYes, seems like this post wants to be a fallacy post, not a logic post. Truly, I understand that there is an argument here about bodies and difference and all that, but you are so right that the bodies shown here hardly run the gamut of potential or beautiful bodies. Very strange. Had the slogan even been "A Body for Everybody"--I would have gotten it. But, as it stands, VS seems to be capitalizing on Dove's Real Beauty (or some similar campaign to highlight and praise difference) with highlighting or praising difference. Very strange.
ReplyDeleteIn my view, there is no appeal to logic in this ad. They make a claim (that there different body types) and then provide evidence contrary to that claim. That is extremely illogical. If they really wanted to appeal to logos, they would have used a picture that showed multiple body types.
ReplyDelete-Sean
I definitely agree with Sean, as the advertisement targeted women with a certain slogan, and in my opinion failed to do so with Logos. The advertisement probably would have been much more effective if models with different body types were used, appealing to a larger audience.
ReplyDelete-Nebeyu