Monday, October 5, 2015
Pathos for the 1960 Warner's Ad
With feminism playing a big role of changing fashion in the 1960's, Warner's was successful at targeting women to make them feel free, confident, and in control. A bird flying away from it's cage gives the illusion of freedom an that women who wear the corset will feel as free as this bird. The 1950's had a more conservative look, covering female bodies, but the woman holding the empty bird cage is only wearing the corset. Showing her arms, legs, and chest, this woman promotes confidence in women and their bodies. Women don't have to be modest anymore, they are free to show off their bodies. This was a small step towards a greater freedom over their body. The slogan, "Feel free to be beautiful" gives women the idea that they are in control of what they wear and whether they want to feel beautiful in it. With the product giving them the "freedom" to decide how they want to look, women are encouraged to feel confident and in control of their bodies.
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I mentioned this on a stasis post, but I can't help thinking that sexual freedom and the right to women's reproductive rights must have had something to do with this! Thoughts?
ReplyDeleteI do agree that the metaphor of the bird flying away symbolizes the freedom women may get from wearing more free flowing clothing of their choice. Granted, what the 60s may call "bold", in regards to clothing, is much different than what we nowadays would probably call it. Nonetheless, I believe it's up to the woman herself to decide what she choses to wear and what to do with her body in all aspects.
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