Friday, October 2, 2015
Kairos in the 1960s Lingerie Ad
In the 1960s women were beginning to free themselves from the constraints of American societal expectations for women. During this time, women were beginning to fight for right, such as, equality in the work place and equal pay. The feminist movement of the 1960s also allowed women to become more comfortable with being more "sexy." The release of this advertisement encouraging women to "feel free to be beautiful" is perfectly timed with the change in the role of the woman in American Society. By using what looks like an average looking woman to model their lingerie, Warners would have contributed to the movement.
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This was a very good point, as advertisements often go with the flow of society so they can appeal to more people. I don't see how an advertisement saying a woman can be more "sexy" shows a changing of roles of women. You could've connected more with the idea of equality in the work place and equal pay. I do agree with the point you made about using regular women in lingerie
ReplyDelete-Nebeyu
I think you did a great job with evaluating how it was socially acceptable for women to feel "sexy" now. As you mentioned, the feminist movement, and from my understanding the revolution that came along with birth control, changed the way that women thought about sex in general. It only makes sense that advertisers accommodated this change with more "risque".
ReplyDeleteGenerally well stated evaluation of the era, however it'd be nice to know more about these movements; how they were started, who was leading them, what they accomplished, etc.
ReplyDeleteI think you did a good job describing why the timing of this advertisement was good because of the feminist movement of the sixties and women wanted to feel more in control of their bodies. It would be unheard of for an advertisement like this to come out in the fifties because women were housewives and subservient to their husbands so the timing was everything.
ReplyDelete-Julia Shultz